Hey there!
I'm Lin, a UX designer who designs thoughtful digital experiences that turn complexity into clarity.

Account Fit Model Redesign

Empowering enterprise users to build predictive models intuitively and independently.
Redesigned a fragmented workflow into a clear, self-serve experience that boosted efficiency and reduced CS dependency.

#B2B #SaaS #WebApp #EnterpriseUX #DesignSystem

Simplifying Segment Creation with Clarity

Dun & Bradstreet’s Query Builder is a powerful tool for building precise customer segments, but its logic-heavy workflow often felt overwhelming. I redesigned the experience to make query creation faster, more intuitive, and visually aligned with D&B’s new design system — laying the foundation for AI-assisted query building.

#B2B #SaaS #EnterpriseUX #InteractionDesign #AIVision

Mapping Schema

Turning complex, multi-layered data mapping into a clear and trustworthy experience.

#B2B #SaaS #InteractiveTableDesign #DataLineage #0To1UX

Look After Your Teeth Intelligently

As an industrial design student during my graduate school period, I have done an electronic toothbrush design project. Inspired by this project, I developed an app to cooperate with the toothbrush, help people keep their teeth healthy.

A Brand New Travel Experience

Pan American Airways wants to make a strong comeback! I helped to refresh the branding to support the customer’s experience with maintaining the company’s legacy.

Responsive E-Commerce Store

A clothing store franchise wants to expand its online presence. I conducted user research and designed responsive websites for their new online store.

Social Music Sharing Innovation

As a streaming music service, Spotify is the group lead and it wants to improve engagement and retention in the app. In order to do that, they want to expand on their social capabilities.

A Delightful Car Valet Service

Houzz has decided to open a hotel chain, Hotelzzz, that specializes in creating a home-away-from-home experience for guests around the world. I helped them developed a brand new valet parking experience.